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Marketing is a tree
What is marketing? What is marketing? That is a BIG question. Chances are, when you ask people, you will get a variety of answers. Why is marketing misunderstood? Understanding marketing can be hard. After all, I think most of us can understand what we see. And the fact is a good portion of our marketing… Continue reading Marketing is a tree
Change management is constant, successful adoption is leadership
Change management. It’s a key corporate phrase. I myself have used it a lot. In fact, I used it just the other day in thanking my team for their transformation work. In addition, I talk to a lot of friends and colleagues about change management, we often use it to describe challenges in making progress. … Continue reading Change management is constant, successful adoption is leadership
A mentor. A friend.
Connections. Mentors. Friendships. If we are lucky enough in our career, we get a chance to say our work led to these things. For me, these are the lessons I learned from my mentor. Meet Phil Hershkowitz. This is a picture of me and Phil. A few weeks ago. He was in town for a… Continue reading A mentor. A friend.
3 “go-to” books for business
A few weeks ago, I was on a call with a fellow marketer and she asked what some of my favorite business books were. It was a fantastic question, so I thought I’d take the opportunity to share three of my “go-to” favorite business books. First, I’ll start with why business books and business reading… Continue reading 3 “go-to” books for business
A brand lesson from Domino’s
Executive overview In this post, we’ll get a brand lesson from Domino’s. Domino’s Pizza was a brand in crisis. In the early 2000’s it was seeing customer complaints, plummeting stock prices and technological advances threatening their business model. In 2009, they decided to do something about it. And in doing so, when from Domino’s, a… Continue reading A brand lesson from Domino’s
Building a business strategy
I love business strategy. I know, I know, that sounds so dorky, but I am going to challenge you, is it? A company’s strategy…when you step away from the scary sound of it and look at it for what it really is…is not scary – in fact it’s the opposite. It’s the playbook that tells… Continue reading Building a business strategy
Is it ok to coach someone not on your team?
Coaching is a key activity in building successful teams and programs. A few months ago, I found myself in a video meeting asking myself, “is it ok to coach someone not on your team? Not even within your own company? Is it like parenting…or is it ok, especially if you are building them up?” I… Continue reading Is it ok to coach someone not on your team?