What is marketing? What is marketing? That is a BIG question. Chances are, when you ask people, you will get a variety of answers. Why is marketing misunderstood? Understanding marketing can be hard. After all, I think most of us can understand what we see. And the fact is a good portion of our marketing… Continue reading Marketing is a tree
Category: Strategy
Posts about business strategy
Change management is constant, successful adoption is leadership
Change management. It’s a key corporate phrase. I myself have used it a lot. In fact, I used it just the other day in thanking my team for their transformation work. In addition, I talk to a lot of friends and colleagues about change management, we often use it to describe challenges in making progress. … Continue reading Change management is constant, successful adoption is leadership
Building a business strategy
I love business strategy. I know, I know, that sounds so dorky, but I am going to challenge you, is it? A company’s strategy…when you step away from the scary sound of it and look at it for what it really is…is not scary – in fact it’s the opposite. It’s the playbook that tells… Continue reading Building a business strategy